The Wall Street Journal has a piece on the Sapeurs of the Congo, men who make staying fresh-to-death a serious priority, despite the country’s troubles.
WSJ says:
These well-dressed gentlemen aren’t African big men slapping each other on the back to celebrate just-consummated deals. They’re Congolese everymen—taxi drivers, carpenters, gravediggers—assembled here on this sunny Sunday afternoon because they’re what locals call Sapeurs, men who believe in the uplifting, redeeming, beatifying effect of dressing well.
Read the full piece here.


