Liya Kebede vamps it up in a Balenciaga shoot for the Fall 2011 campaign. The pictures were snapped in a studio in New York and a Harlem church. Fashionologie has the video and more info.
The brand is also building up its web presence with a new e-commerce site and tons of videos and pictures. According to WWD:
“It’s important to be able to show things in movement,” said Nicolas Ghesquière, the PPR-owned luxury brand’s creative director, who also plans to conscript “visual artists” and famous photographers to produce short movies for the site. “It’s almost like a daily magazine now: It has to be really alive,” he said. “Like everyone, we want to have a good amount of traffic.”