Chichia London Scores Ethical Fashion Forum Pure Award

Africa Fashion Guide reports that UK-based, Tanzanian-owned brand Chichia London has scored the Ethical Fashion Forum’s Pure Award.

AFG says:

For those that don’t know Chichia London is an innovative brand producing amazingly beautiful garments from local markets in Tanzania. The company owner Christine Mhando is a Tanzanian designer who studied fashion  at Kent University in the UK. Chichia London has exhibited many times including at Swahili Fashion Week. Chichia London now collaborates with a fairtrade manufacturing company producing the Chichia Made by Africa collection. The Made by Africa Shop is on Haile Selassie road, Oysterbay in Dar es Salaam, Tanzania and looks pretty good where you can buy mae By Africa own brand as well as from the Chichia Made by Africa collection.

EFF notes:

Made by Africa collections are manufactured in a Fair-trade certified factory in Tanzania. It is the first factory to be awarded with the SA8000 certification in East Africa.

Get more information from Chichia London and EFF.


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