Nivea Draws Side-Eyes With “Re-civilize Yourself” Ad

So Nivea has released this ad of a dude hurling an afro’d version of himself with the caption “Re-civilize Yourself.” And so, the blogosphere is going all “WTF” about the ad’s racist undertones. Personally, I think it’s a grave marketing misstep that completely ignores its customer. I mean, how do you plan to sell lotion if you piss off black people? Aren’t we like a bajillion percent of the market?

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