Samantha McEwen’s voodoo-inspired collection

Photo from Samantha McEwen
After traveling through the Caribbean and studying communities in western and southern Africa, designer Samantha McEwen’s debut line takes style cues from the myriad voodoo culture around the world. McEwen told VICE about the inspiration behind her line:
 
VICE: So you were influenced by West African voodoo as well as Cuban?
McEwen: I started by looking at Santería, and that led to Haitian and African voodoo. I’m desperate to take a trip to Haiti and see it for myself, because 70 percent of people living in Haiti and West Africa consider voodoo their main religion, so I wanted to look at voodoo as something important in modern life. Also, instead of the stereotypes propagated by horror films and the media, I wanted the collection to capture the brighter side of voodoo. I took a lot of inspiration from Phyllis Gallembo’s photographs of different tribes—especially her portraits of sacrificial outfits and high priests and priestesses of the voodoo community.

VOODOO_ SAMANTHA MCEWEN from emma noble on Vimeo.

Check out the video above and read the full Q&A here